6/15/2023 0 Comments Desert x mirage houseIndeed, Desert X is a genius way for the art world to reach the social media generation: lure them in with Instagram bait, then hit them with compelling works that encourage reflection and debate. Image: ‘The Circle Of Land And Sky’ aerial view (Desert X/Instagram) Image: Phillip K Smith’s ‘Circle Of Land And Sky’ (photo by Erin Van Der Meer) “What I’m more interested in, and what I hope we’ve done is using the landscape as a generative force, and going back to an idea that started in the 1970s where artists stepped away from institutions and took their art into the outside world, and in doing so encouraged new audiences.” “A lot of public art isn’t site-specific, it’s more of a cut-and-paste of a work into a place,” Desert X’s artistic director Nevillle Wakefield told Grazia. Each work has been created to amplify its surroundings. Produced by a not-for-profit organisation, Desert X is a curation of 16 site-specific installations by local and international artists scattered across 70 kilometres of the valley. ![]() ![]() The inaugural Desert X (Desert Exhibition of Art) could be just the thing to encourage the new crowd to connect with Coachella’s artistic past, and convince former fans to return. In their place are growing numbers of flower crown-wearing Instagram influencers, filtering their festival experience into moments good enough to post. Air-conditioned glamping tents, parties sponsored by corporations and even SoulCycle classes have seen Coachella’s original, counter-culture crowd shunning the event. Image: ‘Mirage’ by Doug Aitken (Instagram/Desert X)Įvery year, the Coachella Valley Music & Arts Festival moves further away from its roots.
0 Comments
Leave a Reply. |